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Web design is complex because it functions to facilitate the interface between humans and computers and to organize information so that the objectives of the web designer are met.

One compelling element for web design is the role of time in people's behavior. People will abandon a web site if they get lost or if the site is difficult to navigate.
Why well designed quality web site needed?
Internet does not guarantee competitive advantage.
Customers have too many choices- web site, brick & motor.
Usability measures the ease with which a user can learn to operate, prepare, inputs for and interprets outputs of a system or component.

When we extend this concept to the web, web usability refers to how easily users of a web site can achieve whatever it is they want from web site.

Usability rules the web. If the customers can't find a product, then he or she will not buy it. The web is the ultimate customer empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away.
Four Factors that make your web site stand apart from the crowd:
 
System Quality (Functionality)
Information Quality (Content)
Service Quality
Attractor

What impresses customers is not fancy presentation but functionality.

Our usability experts will provide you all the important input you need to effectively design your web site. If you have an existing web site let us evaluate your web usability and give you our suggestion as to whether or not your site is effectively accomplishing your goals.

This is absolutely a free, no obligation service. Web Evaluation

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